Minimum functionality rejection

How do you handle iOS app rejections due to minimum functionality?

Apple may reject your app if it does not meet the minimum functionality requirement. If you’ve received a message stating:

“We found that the usefulness of your app is limited by the minimal amount of content or features it includes."

It means Apple considers your app too basic or too similar to a repackaged website. Here’s what you can do to improve your app and get it approved:

1. Ensure your app is complete before submission

• Make sure all content, button texts, links, and media are in place.

• Remove placeholder text and conduct thorough testing.

• Submit a fully functional version of your app.

Submitting an unfinished app significantly increases the chances of rejection.

2. Incorporate strong native functionalities

Apple expects apps to behave like native applications, not just web-based experiences. Here are some ways to achieve this:

• Hide unnecessary web elements – Remove website headers and footers from your web view to prevent your app from looking like a mobile website.

• Use a native menu – Create an intuitive navigation menu to improve the app experience.

• Enhance navigation – Implement features like Bottom Navigation Bar, In-app Chat, Push Notifications, and Monetization to improve user engagement.

Apps should offer a seamless mobile experience, not just display web pages in an app shell.

3. Make your app "app-like"

Apple wants apps to have lasting value and interactivity. If your app functions more like a catalog, webpage, or simple video gallery, it may not be approved.

• Include interactive features like search, forms, bookmarking, or in-app purchases.

• Ensure smooth navigation with native animations and transitions.

• Avoid submitting an app that just displays a few static pages or images.

If an app doesn’t provide users with new functionality beyond what a website can, it may not be considered a valid app.

4. Strengthen your app concept

Apple prioritizes quality, trust, and a great user experience. Your app should offer something unique or useful.

• Ensure the app’s core purpose is NOT just marketing—avoid excessive promotional material.

• Match your app description and metadata with the actual functionality of the app.

• Avoid empty pages—every section of the app should have valuable content.

Your app should solve a problem, enhance convenience, or provide entertainment in a way that a simple website cannot.

5. Engage users with interactive features

Apple favors apps that encourage user interaction. Here’s how you can achieve that:

• Add chat, comment sections, ratings & reviews, or discussion forums.

• If additional downloads are required (e.g., resource-heavy apps), disclose this upfront.

• Keep the user journey intuitive—make navigation, onboarding, and interactions seamless.

Final Thoughts

If your app was rejected due to minimum functionality, revisit its features, usability, and overall value. Ask yourself:

• Does my app offer a unique function or user experience?

• Is there enough content and interactivity to keep users engaged?

• Does my app feel complete and polished?

By addressing these factors, you significantly improve the likelihood of your app getting approved on the App Store.