Audience segmentation

How does audience segmentation work for rich push notifications?

Along with creating rich push notifications, AppMySite enables you to do a ton of audience segmentation. In the Audiences tab of the Rich notifications feature, you can create different audience segments as per your preferences.

Here’s how it works:

• Navigate to Notifications > Rich notifications from your app dashboard and click on the Audiences tab.

• You will find a group of premade segments. To create your own segment, click on Create.

• Give your segment a name.

• Next, you’ll find a set of filters using which you can create a segment. These filters are:

  • First session: Filter users based on when their first session occurred.

  • Last session: Filter users based on when their last session occurred.

  • Session count: Select users based on the number of app sessions they have initiated.

  • Total duration: Segment users based on the total duration that have been on the app.

  • Language: Filter users based on their device’s default language.

  • App version: Filter users based on the app version they’re on. You can use this filter to ask users to update their apps by segmenting users with the older version.

  • Location: Segment users based on location. Enter the latitude and longitude of your target location and enter the radius (in meters). There is no upper limit on the radius.

  • Country: Filter users based on their country.

• Click on Create when you’re done.

• While sending your rich notification, you can choose the audience you’ve created. This way, you can send notifications to a targeted segment as per your preferences.

Audience segmentation is a great way to customize your notifications based on your target audience.