Audience segmentation
Last updated
Last updated
Along with creating rich push notifications, AppMySite enables you to do a ton of audience segmentation. In the Audiences tab of the Rich notifications feature, you can create different audience segments as per your preferences.
Here’s how it works:
Navigate to Notifications > Rich notifications from your app dashboard and click on the Audiences tab.
You will find a group of premade segments. To create your own segment, click on Create.
Give your segment a name.
Next, you’ll find a set of filters using which you can create a segment. These filters are:
First session: Filter users based on when their first session occurred.
Last session: Filter users based on when their last session occurred.
Session count: Select users based on the number of app sessions they have initiated.
Total duration: Segment users based on the total duration that have been on the app.
Language: Filter users based on their device’s default language.
App version: Filter users based on the app version they’re on. You can use this filter to ask users to update their apps by segmenting users with the older version.
Location: Segment users based on location. Enter the latitude and longitude of your target location and enter the radius (in meters). There is no upper limit on the radius.
Country: Filter users based on their country.
Click on Create when you’re done.
While sending your rich notification, you can choose the audience you’ve created. This way, you can send notifications to a targeted segment as per your preferences.
Audience segmentation is a great way to customize your notifications based on your target audience.